For many businesses, this is a major benefit and can be crucial in getting quick sales and ROI for their business. This allows your business to reach potential customers during all phases of the customer journey. For example, you can create a campaign that targets users in your local area, who have a specific question that you can answer. This includes things like adjusting your locations, devices, demographics, ad schedule, keyword match type, and more. A good web design is simple, intuitive, and accessible. Creating content that meets the intent of your audience will lead to more conversions and a better ROI. It also helps increase your website’s visibility and traffic. Amplified content can be used to improve the session times on your website and reduce bounce rates. Tjepkema says amplified marketing starts by identifying the humans you want to connect with and their preferences well enough to create high-value content that will answer their questions and solve their problems. The more high-quality and trustworthy sites that link to your site, the higher your content will appear on search engine result pages. To help you rank for these keywords, it is best to structure your site’s URL slugs around your focus keyword.